If you think a modern customer is only after the core product, you’re wrong! With much evolution of the packaging industry, a consumer will much likely purchase a new product if the packaging looks attractive. You will be shocked to know, many new businesses fail every year because they are unable to launch an attractive product in the market. So product packaging has a strong role to play in affecting the buying decision of the customer. Keep in mind, a product’s packaging is responsible for communicating several things at the same time. It doesn’t just educate the customer about what’s inside but also tells them about the value provided by the company.
Even if you have a top-quality product out there in the market but with poor packaging, it is bound to fail sooner or later. Some marketers believe product packaging is more important than the actual product. So if you are still not convinced, here are a few reasons for you to believe in the importance of product packaging:
1.It Makes Your Brand Stand Out Amongst Others
The ethos of product packaging is to differentiate a brand from the others out there. Not to forget, when a customer visits the market, there are thousands of products trying to swoon them over. Experts suggest one-third of the customer’s buying decision relies on the packaging of a product. If you want your brand to achieve skyrocketing heights of success in the market, you must do something that makes it stand out in a large crowd. For example, if you take up an iPhone, you will know that its packaging is what often stands concrete in attracting the customer. With so many products from the same category being out there, it becomes crucial for companies to go the extra mile with the packaging to sell their brand.
2.It is a Marketing Tool
If you have heard of in-store advertising, your product packaging will work as the perfect marketing tool. Not to forget, branded products are often the first choice of customers, so there is a high chance that your new product will be sold easily. All you need to do is design a product with your company’s logo on it. This way, when the customers come back to the market, they will remember about your company and buy another product from your brand. Always look for ways through which you can improve the appearance of your brand. Secondly, when you settle for a particular product design, it is crucial to be mindful of the message, your product is giving out to the customers.
3.Packaging Color Influences Customer Buying Decision
You must know, the packaging color has a strong role to play in affecting the customer buying decision. Because your brain reacts in a different way to colors, you can always settle for a particular product packaging accordingly. For example, if you choose a product with white-colored packaging, you will think of the product as one that conveys safety and purity. Similarly, every color conveys a different message to the audience. Even the color on packaging boxes speaks a lot about the product itself. Therefore, when you choose a certain color as the main part of your product’s packaging, you should know that it will have an impact on the buying decision of the consumer.
4.Packaging Improves Brand Recognition
If you don’t understand the power of brand recognition, you will be able to make your brand successful in the long run. If you consider the other brands out there, one thing unites them all: they are memorable. For example, if you take up a brand like Coke, they continue to change the packaging every year with the change in trends but have maintained their original logo. It is important in today’s time for recognizable brands to keep experimenting with their appearance in public; otherwise, it is tough for them to operate in a global market. The color of the packaging, design, message, and everything related to the product have an impact on its sales.