These days, SEO makes one of the main pillars of any sensible digital marketing campaign. Taking into consideration that about 93% of all online experiences start with a simple search query this shouldn’t really come off as a surprise. Add to the equation the fact that as many as 71% of people never bother to peek over to the second page of the SERP and you will see why developing a competitive and efficient SEO strategy should be your utmost priority.
But how to get that competitive edge and pop up on the radar when thousands of businesses have already thrown their hats in the SMB ring? Let us try to find out.
Define your goals
No matter how insanely the process of SEO can be for the success of your company, this marketing approach should never be a goal by itself. Instead, you should leverage this channel to solve specific problems and address specific market gaps your company might be dealing with at the moment. So, before you start developing your future SEO approach and determine what SEO services you need come up with clear, tangible, and specific goals and use them to work backward towards the strategies you need.
Think about user intent
Keywords that are scoring the highest results are usually where the focus of SEO campaigns should be. However, the SEO trends are constantly changing and Google has started putting a much higher focus on user intent and different ways the people may get the results they are looking for. So, if you try to put yourself in the shoes of your client and explore intent-based keywords you won’t only score points with Google but also get an opportunity to explore some very lucrative and niche topical-based content gaps.
Improve your existing strategies
If your SEO strategies aren’t bearing satisfying results, the chances are you are simply not able to notice the problems present at their very core. These problems don’t have to be gigantic but they can severely undermine your results nevertheless. So, before you start overhauling your SEO strategies and start building everything from scratch, be sure to get a professional white label SEO report and see what is actually causing the problem. Sometimes, you need only slight adjustments to get the ball rolling.
Leverage the power of local SEO
Different companies may have different goals. However, reaching any of these milestones will prove to be very hard if you don’t have a strong base of local customers. And in order to do that, you should put a stronger focus on local SEO strategies, especially taking into consideration that most of them are very easy to implement while 78% of location-based mobile searches eventually end up in offline purchases. So, before reaching out and tackling wider markets, make sure you have first cornered your backyard.
Make SEO a part of your development strategy
Last but not least, we would like to point out that SEO is a very complex process that relies very heavily on your branding, long-term content strategies, and overall authority of your company. Ideally, all these facets and efforts should share the same vision and work toward the same goal. This level of synergy will almost certainly entail hiring a professional agency that will come up with this holistic digital growth and long-term content strategy, but keeping in mind branding opportunities this investment more than pays off.
So, there you have it – top six simple tips that will instantly make your SEO strategies more competitive and efficient. Of course, this is only the tip of the iceberg and you will have plenty of opportunities to explore other approaches further down the road. But every journey needs to start with a single step. And the strategies you have above will definitely push you in the right direction.