Did you know specific logos, colors, and fonts help people recognize your brand? Your brand’s logo and colors help people recognize your brand in an instant. But what about brand typography?
What is brand typography? And how do I find the best typography font for my business? While you read this article, keep those questions at the back of your mind, and remember, we’re here to help.
Keep reading to find out more about brand typography. In this article, we’ll tell you what brand typography is, how to use it, and so much more.
What Is Brand Typography?
If you go outside, you’ll likely notice typography anywhere you look on a stop sign, most road signs, and on the side of some work vehicles. These words and letters are considered typography.
But brand typography is a certain style or a specific appearance of text. If you create work or school documents, you’ve worked with typography before.
When it comes to typography in branding, it’s an essential tool. Unique brand typography will help interested people recognize your brand at a glance. Check out a branding agency if you want to create interesting brand typography.
Typeface vs. Fonts
It’s easy to get confused when people mention typeface and fonts… but there’s a difference. Sometimes these two terms are used interchangeably by industry insiders. But, if you’re unsure of their meaning, you won’t be able to use them the right way.
Typeface refers to a “family of fonts” or a particular design. An example of a typeface is Times New Roman.
If you reference the weight, style, or size of the typeface, you’re referring to what’s called font.
The Importance of Brand Typography
Using branding-type font can help your business. When company’s design their brand identity, they must use consistent typography. Each of your brand’s typography has its own purpose and works to help your brand.
Brand typography helps your brand create its own identity. Using typography allows your brand’s personality to shine through.
The right typography creates atmosphere clients recognize and identify with. Examples of atmosphere your brand may carry include: romantic, modern, tough, or shy. All these examples depend on which typeface you choose for your branding typography.
Make sure you can read your branding typography before finalizing it. If you have difficulties reading the typeface, don’t choose that font.
Typography and Guidelines
If you’re new to learning typography, then you must learn in brand guidelines. These guidelines refer to fonts designers can use when they’re creating a design for a brand.
They figure out the font size, capitalization of the brand name, and so much more. Typography specifics help keep your brand’s font consistent.
The bottom line of brand typography is that it helps people recognize your brand. For example, Coca-Cola uses a unique font, and many people know its lettering.
Work with a branding agency and get your brand the help it needs to create a distinct brand. A branding agency will follow typography brand guidelines to make sure your brand stays authentic.
To learn more about brand typography, check out our website today and get started. There is a lot to learn about brand typography, and it’s all a click away.