Since its global launch in 2018, TikTok has been creating waves in the world of social media. It is clear by now that what may have started off as a rejection of conventional media by the young generation, TikTok is here to stay. With over 800 million daily active users and an engagement rate that beats the rest of social media hollow, TikTok is a veritable garden of paradise for brands seeking to engage young audiences. The platform also offers a lot of opportunities for content entrepreneurs and influencers to set up their channels. Some practical tips on how to start a happening TikTok channel in 2021:

Define Your Niche

The first thing you need to do for setting up your TikTok channel is to figure out what you will do and who will your audience be. The best thing, of course, is to focus on something that you are passionate about. Of course, the subject has to be something that the young audience on TikTok finds engrossing and entertaining. Among the best ways of defining your niche is to watch a lot of channels on TikTok for content you want to focus on and figure out how you can do something that will set you apart. Conducting hashtag searches on TikTok is the best way of discovering gaps in competitor activity and sharpening your focus.

Master Vertical Filmmaking 

One of the many ways in which TikTok content is different from conventional videos is that the content format is vertical instead of horizontal. While it may seem irritating not to have enough width, you will soon discover that it is quite easy to get accustomed to when you set it up properly. As you become more confident, you can invest in the necessary camera, lighting, and editing equipment, especially if you are planning to create a lot of content necessary for making your channel popular. Of course, you can also buy TikTok views to keep your channel buzzing.


Keep a Watch on TikTok Trends 

TikTok is a platform where some new trend seems to be captivating users. Much of the platform’s popularity with its users arises from its ability to recognize trends and push them to the top of the list. You, will, therefore, find the contents of the For You Page (FYP) changing very rapidly as it accommodate new trends. To elevate your brand awareness or to acquire more followers, you must keep following the latest trends and create content with your unique spin on them. Since the more you post on TikTok, the more you are rewarded with likes and followers, you need to be ready to produce content at scale so that you can publish several times daily and you may also look for free followers for TikTok to get a good follower count. According to Forbes, videos of 15-second length are most preferred by TikTok users.


Even though TikTok is primarily a video channel, marketers should invariably make it a point to add supporting text that not only helps to provide a better perspective to the video but also aides the hearing impaired to comprehend the videos better. Using an outbound click-through link platform to your bio can also increase your ROI significantly.