Even as many businesses are scrambling to get their acts together after the chaos of the COVID-19 pandemic, it is perhaps the right time for businesses to take stock and figure out how to improve and adapt their digital marketing techniques and find innovative solutions to fulfilling customer needs. Eric J Dalius, one of the most renowned small business marketing consultants, puts together a brief guide on small business digital marketing:
Figure Out the Best Digital Marketing Channels for Your Business
The digital marketing environment can be bewildering for those who are not familiar with it. The best way to get results is to identify the platforms and channels being used the most by your target audience. While your website remains the center of your marketing initiatives, you need to use email and social media to effectively address potential customers for boosting brand awareness and engagement. For best engagement, you should repurpose content to suit the preferences of customers across different channels.
Optimize Your Website for Best Conversions, Recommends Eric Dalius
To ensure there is adequate number of visitors to your website, you need to implement well-thought-out SEO tactics to drive your website up in the search results for better online visibility. There are large numbers of on-page and off-page factors that need to be taken care of, however, primary among them are fast page loading, appealing aesthetics, superior navigation and functionality, high-quality content, and authority derived from high-quality inbound links. Since mobiles are increasingly used to search for information, you should ensure that the website is mobile-responsive and designed to function well on the small screens, advises EJ Dalius.
A Lean and Mean E-Commerce Platform
Because at the end of the day, all your digital marketing initiatives need to convert to sales, small business owners need to ensure that they implement a very functional, user-friendly, glitch-free, and secure e-commerce solution that makes online shopping convenient and hassle-free. The good thing is that you do not have to reinvent the wheel because there are plenty of affordable solutions available from third-party developers that you can customize and implement on your website.
Develop an Effective Local Marketing Strategy
Since most small businesses, particularly retail, depend on local customers for their sales, you will do well to implement an effective local marketing strategy to pull in customers in your area. In addition to creating and updating your Google My Business listing with accurate information, you can also register your business in all the main local search directories of the search engines as well as trade directories and online yellow pages. You can specifically target local customers with advertisements on social media or Google or execute an email campaign targeted at local users with some unique benefits to drive footfalls. Using your website and social media account to support local events and community charity drives will help to raise your brand awareness and goodwill locally.
With an increasing number of marketers joining in the fray, you will need to cut through the clutter with an outstanding mix of digital marketing initiatives. Understanding what your customers need and want and addressing those requirements in a simple yet appealing manner will drive the ROI of your digital marketing investment.
Eric Dalius -An Entrepreneur Focused on Making a Difference
Eric Dalius has achieved great success through a multitude of entrepreneurial and
marketing initiatives. EJ Dalius has created ground breaking innovations. He is
keen to share his knowledge with other talented aspiring entrepreneurs.