It is very important for you to understand how much power visual elements can have for your business efforts. After all, people are visual beings, and this is a card that you simply have to play. In terms of branding, the visual style that you choose for yourself is essential. It is the first thing that your potential clients are going to come in contact with. And, first impressions matter a lot. Furthermore, after you have moved past the stage of getting someone to fall in love with you at first sight, you need to continue earning their trust through a consistent visual identity.
So, the keyword here is consistency. The visual elements that you employ need to be coherent throughout all of your efforts, such as logo design, marketing materials, website colors, even your own office space. Making sure that the visuals are appropriate for the target audience is the way to gain attention and build trust.
In this article, we are going to discuss a variety of visual elements that can do miracles for your business efforts if you use them properly.
Create the perfect logo
Your logo is your brand signature. It is one of the most important items regarding your brand identity. It has to be professionally-designed and memorable so that everyone can immediately bring it to mind when they think or hear about you. It is a visual element that is going to be everywhere – on your website, your marketing materials, in your offices, on your documents, and so on.
Now, you are most probably going to go through various versions until you get it right. And that is perfectly fine because it is crucial that you find the design that perfectly fits your brand personality and also is bound to attract attention and be memorized.
Be creative with the graphics that you use
If your website doesn’t particularly focus on images and videos, there is a wide variety of creative visual options that you can implement. For example, infographics have become an extremely popular visual medium, and for a good reason. Your social media updates no longer have to be bulky texts that people sometimes don’t feel like reading. Infographics are a lot more user-friendly and present information in a clearer and more engaging manner.
Furthermore, you can use this medium to create animated slides for your meetings both with employees and clients. It is a much clearer and more engaging approach than old-style PowerPoint presentations that you might have been used to making a decade ago.
The most important thing about graphics is, again, to make sure that they are consistent with your brand identity. However, it is also vital that you let your creativity bloom and come up with visual elements that truly personalize your content. At the end of the day, a well-made meme can do a lot more than a whole bunch of words.
Choose the right color palette and font
Think about all those giant brands out there. When you do, does it instantly bring certain colors to mind? For example, when you think about Coca Cola, it is pretty much impossible not to visualize the color red. This is because every brand that knows what it is doing chooses a particular color palette for their visuals and sticks to it.
What you should do is pick a few colors that perfectly reflect your brand image and then use them for everything that you create. This includes your website design, marketing materials, office space, and of course, product design if you are selling one.
It is also crucial that you pick the right font that matches your personality and designs. A font can tell a lot about who you are and what you are like as a business. For example, Comic Sans and its cousins are certainly not the right choices for a serious company (let’s say, a law firm). On the other hand, if your business is a lot more light-spirited and nonchalant, such fonts will suit your visual efforts just fine.
Of course, it is also important to apply the right font size to different mediums. Your website probably won’t look the same as a poster or a billboard that you create. Readability is one of the most important factors because otherwise, all your efforts are for naught.
Furthermore, make sure that you properly use white spaces. When posting textual content on your website, break the text into smaller paragraphs and let the white space make everything look significantly cleaner and more approachable. Finally, make sure that your headings and subheadings stand out so that it is simple to navigate through your posts.
Use offline marketing visual assets
Now, many people today think that focusing on their online marketing efforts is just enough. But, even though we live in a digital world, and a company is nothing without a website and supporting social media channels, offline marketing tools and methods cannot be left out. In fact, the perfect marketing campaign consists of the perfect combo of both worlds. You want to make sure that you cover as much ground as possible, which means using tactics that attract both the people who spend most of their time in front of a computer and those who are more affected by tangible, real-world visuals such as billboards, posters, pamphlets, and the like.
One of the best approaches out there is branding vehicles. When you cover them in high-quality ads, they literally work as moving billboards, marketing your business wherever they go. According to professionals, such as those at Octane Signage, it is important to choose top-notch materials, preferably made out of vinyl, and also make sure that they have a quality adhesive backing. Basically, cover a number of vehicles in high-quality decals and have members of your staff drive them across town.
Create amazing video content
Depending on what your business is all about, videos can be an extremely effective and engaging form of communicating with your target audience. You can use them to present pertinent info about your business or product in an engaging way, without spending too much money on the whole process. If your company revolves around selling a particular kind of product, you can create valuable videos that explain it and demonstrate how it is used to potential customers.
You can also make interesting videos about what your company looks like from the inside. Take the viewers on a little tour through your offices, let them see and hear your staff members, and bring them closer to how your business ticks. You can also use videos of satisfied customers talking about your products as a form of testimonials. People today tend to trust the reviews of others, and if they see a video of a happy client, you will gain their trust a lot easier.
In the end, one of the most important things that you need to do is test everything out and keep optimizing until it works perfectly. It is pretty hard to get it right the first time around, so you should gather as much feedback as you can from your customer base, as well as other professionals.
When you get the whole thing right, you should document it so that you can keep reusing it, especially in case new designers join your team. This will make sure that none of the elements that you have come up with end up forgotten.
The visual elements that you use go hand in hand with your strategy. Once you have the right strategy in place, creating the right visual elements should be pretty much intuitive.