We are very excited to announce that Viator have teamed up with FAO Schwarz to bring wonder this winter!

VIP Exclusive: FAO Schwarz NYC Flagship Store Tour Led by a Toy Soldier and Viator will be the only retailer to offer this tour!

This once exclusive tour is now opening its door to everyone, so immerse yourself in the festive wonderland this holiday season. Sneak into the store during the wee hours of the morning led by one of their iconic toy soldiers to explore the store. Yes, that includes the iconic piano! End your visit with your own toy and full of memories.


The Holiday Wonderland campaign with FAO Schwarz is designed to inspire and fill viewers with the wonder of the holiday season. Whether that’s a nostalgia filled moment on the piano or bringing your little ones to experience the magic of the season at the store for the first time it’s something you’re bound to want to check off your bucket list no matter your age.

Tour offers before-hours access to the world-famous toy store, guided by an iconic toy soldier, with proceeds benefiting Candlelighters NYC. Stockings hung by the chimney by care. Excitement pushing back the biting cold. Jingle bells ringing as snowflakes fall. Twinkling lights casting shadows across the Rockefeller Center.

This winter, on select mornings from November 22 to January 8, before the crowds descend, you and the rest of the tour group can have this world of wonder all to yourselves. You’ll be led through the country’s oldest toy store, learn its history, dance on the famous piano, and shop in discounted peace before the doors open to the holiday throngs.


Guests will also receive a personalized candy bag; FAO toy souvenir; a 20% discount on select merchandise; and a 10% discount for a future Viator booking.

It’s holiday magic—and few places capture it quite like FAO Schwarz, holiday headquarters of the merriest metropolis: New York City. The iconic toy store has brought wonder to the world for more than 150 years. And Viator, the world’s largest experiences marketplace, is kicking the festivity up a notch.

Spreading wonder with Candlelighters NYC


Viator will donate partial proceeds from every tour ticket sold to Candlelighters NYC, a charity providing emotional and financial support to children with cancer and their families. #findyourwonder—and for a good cause.

Viator connect people with extraordinary, unexpected, and forever memorable experiences. For the purest of holiday magic, book this one-of-a-kind experience this winter, or search 350,000 experiences on Viator.com. From walking tours, cooking classes to catamarans, and iconic sites to immersive experiences, you’ll find it on Viator.