When it comes to high end department stores you should always pass by the first in Egypt with Turkish roots Beymen Cairo in chance to find what exactly you are looking for from latest local & international fashion designers to Jewellery & home accessories. Here we tell you about the two working behind the scenes of BEYMEN Cairo to bring you all the brands you need.
As you all know behind every store success story a very professional fashion buyers as the talented beauties : Tarek Elsaifi for the men’s department & Ines Gohar for the ladies department.
Their job is to visit showrooms & choose a selection of different luxurious brands to be displayed every season in store. They have to choose what suits the market & who exactly is gonna buy it from different age groups to different styles & sizes.
You can follow them on Instagram to know more about their fashionable life style.
Tarek el Saifi : @telsaifi
After graduating from the Arab Academy for Science, Technology and Maritime Transport with a degree in Marketing, Tarek started working at the British American Tobacco company for a few years.
He was promoted to a manager a few years later before he quit and moved to Kuwait. In Kuwait, he started working in the fashion industry for just a year.
After that, Tarek moved back to Cairo to become Men buyer at BEYMEN Cairo for eight years now.You can sense his exquisite fashion taste reflected on his BEYMEN purchases.
Ines Gohar : @inesgohar
She started working in the fashion business when she was very young as a model, then never stopped since. Ines did many internships/jobs while at uni, studied it for 6 years to acquire 2 masters and then worked her way into the buying world.
Here’s what Ines Gohar says about herself:
“I buy what my customers like, which means my role is to know, when I am in a showroom, what is appropriate for my market and what isn’t. But you are right that I have a role as people will be able to buy only from what I have selected and not from the entire showroom collection. I decide, for example, if Egypt is ready for a new trend or not. I decide the colors and styles that we will emphasize or the general mood of the store.”