Black male grooming trailblazers Aaron Wallace, today announced the launch of their much anticipated skincare range. Designed to combat the number one issue in Black male skin ailments: ingrown hair. According to the American Osteopathic College of Dermatology, up to 60% of Back men experience ingrown hair.
For so long men with afro-textured hair types have had to suffer from bumps caused by ingrown hair; which lead to itchiness, redness and irritation. The UK’s leading Black male grooming brand Aaron Wallace is on a mission to change that.
With the right pre- and post-shave routine, ingrown hair can be avoided. Over the last two years Aaron Wallace has been developing and testing a comprehensive set of skincare products that it believes will help solve this problem.
“I used to treat so many clients in my barbershop with ingrown hairs which would often lead to bumps, and in the worst cases to lifelong scarring,” says founder and CEO, Aaron. “Firstly, I could personally relate to their frustration but more importantly as their barber, I felt powerless to help them. There were no products I could recommend that would fix that for them”.
After the success of his afro hair care products, which got listings in major retailers like Sainsbury’s, ASOS, Liberty London and more, he set his sights on solving this ongoing problem for his customers.
The Aaron Wallace skincare range consists of the:
Exfoliating and Detoxifying Cleanser £18
A naturally derived facial cleanser with Black Seed, Coconut and Jojoba beads
Clear Shave Gel £16
Naturally derived clear shave gel for accurate shaving without skin irritation. Contains French Lavender, Black Seed Oil and Avena Oats.
Revitalising Facial Moisturiser £20
Naturally derived daily moisturiser with French Lavender & Omega 3.
This exciting new range of skincare products specifically created for men with melanated skin is currently available exclusively at Aaron Wallace website before going on sale in ASOS, Liberty London, Debenhams, Zalando and Saks.com in April.