Given the competitiveness of the event planning industry, it can be challenging to make yourself and your business known. However, the nature of event planning requires you to look for new clients and communicate with them continuously. Therefore, you need to find unique marketing strategies to spread the word about your services and entice clients.
If you are new to the field and still unable to shell out a large amount on marketing, there are fortunately many ways to advertise your business without spending much. Through creative means and ways, you can find several opportunities to spread the word about your business and gain new potential customers. Ultimately, your goal is to put your name out there, get clients to see it and say they might try this one so that you can grow your client base.
Digital Platforms
The great thing about digital platforms, such as social media, is that you can reach such a large number of users. If done right, you can easily market your services without necessarily spending anything. Make use of all the platforms available and create quality content to entice clients. Regularly update your pages with photos or details on your previous works, so users can get a better idea of whether they want to book your services.
Besides content, make sure to put all pertinent information in your pages, so clients can easily access them. These include your office address, contact number, email, and anything that will help clients reach out to you. You can also try looking for online directories and register your business for added exposure.
Networking
Social media pages will not work if you do not build your online presence. So aside from being accessible on many platforms, you also need to network. Try to engage in discussions with related groups and share your expertise on matters related to your business. Without networking skills, you cannot grow your client base since you are limiting yourself to people you already know.
You should also look at your opportunities outside of online platforms. Try to talk to your friends and family members and ask them to refer you to potential clients. Do the same with your past clients as well. People tend to be more receptive when they get referrals from people who have experience working with a business. Thus, referrals will help you get potential clients to say they might try this one–one being your business!
Business Cards
You may think business cards are not as useful as they were before because of the emerging technologies. However, this handy tool continues to be an effective marketing tool to help get customers. Always have business cards ready in your wallet in case you run into any potential clients or try to send these to suppliers you have worked with to reach other people. Make sure your business card also looks presentable with all the essential information that clients will need to contact you.
Email Marketing
Email marketing is a great way to reach many customers and provide them with comprehensive content about your business. Social media can sometimes be limiting since your posts cannot be too long, and you cannot format your content in a visually appealing way. Email marketing aims to solve this problem by giving you more liberty in how you want to deliver in your message to your clients. Visual content can indeed be much more attractive for anyone.
