Global online retailer boohooMAN and Nigerian singer, songwriter, and rapper Burna Boy have joined forces to create an exclusive collection of hype streetwear.

Co-designed and executed by Burna Boy over virtual meetings between Lagos, Nigeria and Manchester, UK during quarantine, the boohooMAN x Burna Boy collection has come into fruition. Each style in the 120 piece collection embodies Burna Boy’s primary goal – to bring Africa to the world.

In conjunction with his recently released smash hit album, Twice As Tall, the notion behind the Burna Boy x boohooMAN campaign depicts what it means to be larger than life.

And that’s not just the good news; to celebrate the boohooMAN x @burnaboygram collaboration, boohooMan are giving away cash prizes until the launch on Wednesday 🤑 . Check it out below!

“Twice As Tall inspired a concept. Throughout the shoot, Burna has been portrayed as a giant amongst men. My vision was to create a window into humanities past, present and future with oxymoron style imagery throughout.’ Animation has been used to create and enhance a surreal fantasy experience.”

– boohooMAN Creative Brand Manager, Cleveland Campbell

boohooMAN x Burna Boy

Keeping in line with the global brand ethos of providing accessible trend forward fashion, boohooMAN continues to appeal to its broadening audience. The collection includes everything from must-have matching sets to mix & match full looks with coordinating accessories such as printed footwear slides, headwear and shoulder packs. The collaborative collection also includes a variety of trend-forward tie-dye, and unique acid washes. Diversifying the product offering are bold distinct colors such as vibrant green, an ode to the Nigerian flag. The entire collection offers a large range from distressed denim, bold and bright sweat sets, and unique patchwork plaid.

“Fashion is another form of self-expression; what you wear can directly reflect your current state of mind. So with this collection, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable.

‘We’ve become like family now. boohooMAN are self-aware and they just get it! They understand the essence of self-expression and the journey/mission that I’m on. Big love and blessings’

– Burna Boy

Creatively led by Burna Boy, the full collection boasts simple silhouettes, graphic tees and fresh, bright colour palettes. From matching sets and varsity bombers, and accessories, the custom-created ‘B’ logo is a staple throughout the collection. Price points range from $12 – $90 with selected lines available in sizes S – 5XL. The co-designed collection is the second one of its kind this year for boohooMAN, who recently dropped the Quavo part 2 collection back in April 2020.

boohooMAN and Burna Boy to the World

“For me, Burna Boy is a pioneer across sound and style. Everything he stands for aligns with our core beliefs. This was a huge one for us and I am so happy to have Burna Boy join the family.”

– boohooMAN CEO, Samir Kamani

The boohooMAN x Burna Boy collection will be available on and on Wednesday 30th September.