Lacoste, the French polo shirt brand, is replacing its iconic crocodile logo with ten threatened animals in a limited-edition line created in partnership with a nature conservation charity. The collection is named Save Our Species.
Introducing Save Our Species by Lacoste
The “Save Our Species” collection is a great idea and will draw a lot of attention to the endangered animals worldwide.
Agency BETC developed the line with the International Union for Conservation of Nature. The limited collection features animals such as the Javan Rhino, Burmese Roofed Turtle, California Condor and Sumatran Tiger. The number of shirts available for each animal corresponds to the number of that species left in the wild: for example, 350 for the Sumatran Tiger.
So far, only 1,775 polo shirts in total are being launched during the brand’s runway show at Paris Fashion Week today, available for sale online on the Lacoste website.
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