A superior quality tote bag can market your brand the right way, far better than any advertising mediums will be able to. There are numerous ways in which you, as a business, can design your custom canvas tote bags. It can be classy, minimalist, maximalist, quirky with quotes, or any number of other ways that can help promote your business’ brand awareness and also linger in the minds of customers and other potential customers.
The bags can eventually graduate into becoming a staple at your store and morph itself to become a statement accessory that all customers wish to own. Let’s take a deeper look at how these bags can ramp up your business and lead it to further profitability.
a) Millennials Love the ‘Green Businesses’
Currently, all across the globe, millennials have taken over as the largest working force. So appealing to this larger spending generation can help tick the boxes off of shopping. One of the greatest driving forces that millennials have avidly adopted is the concept called sustainability. They have this profound sense of environmental awareness that they want to channelize it into their daily lifestyle. They are consciously making an effort to go green, and would rather support the business’ that align with that thought.
Having reusable canvas shopping bags for your business will sit rightly with millennials. This idea will be a surefire recipe for success with the current working generation. They would gladly support the business that is oriented at making greener alternatives available and producing less waste, any given day.
b) Great Packaging for Small Businesses
When you have a business, design, and order in a bulk purchase of tote bags for your upcoming event or as part of your marketing campaign, it logically drives down the price of each tote bag. Doing this makes it easier for small businesses to make a profit margin by cutting down the costs on another expensive packaging that isn’t green conscious.
c) Are Walking Advertisements for the Business
When huge brands and smaller brands both start marketing themselves as a green-conscious brand. And they customize every tote bag used for packaging shopping goods with their names and logos; it becomes a stunning piece that can be used multiple times, even on daily errands. Those walking by holding onto these tote bags are a walking advertisement for everyone in their vicinity. This even boosts their brand recognition among a crowd and garners more potential customers.
d) They Keep Small Businesses Afloat
Millennials have a tendency to support small local businesses rather than a select few international brands. Not only do they support buying those products, but some go the extra mile by promoting small businesses that they like on their social media. According to research conducted by UPS online survey that involved 5000 shoppers, 93% of them claimed to prefer smaller local businesses in comparison to larger businesses. So, if you, as a small business owner, have found a new fan of the recipient of your custom tote bags, chances are they will drive your business and keep it afloat.