A mood board is a collection of images that conjure up a specific look or idea. To convey the “feel” of a concept, designers, illustrators, photographers, filmmakers, and other creative professionals create mood boards. They can serve as the team’s visual point of reference and a launchpad for fresh concepts in a creative endeavor. You’ll discover how to make a mood board using mood board apps. You could find yourself switching back and forth between the phases as you go because the creative process is not linear.

Mood Boards

Decide on your project’s direction

Moodboards can be practical and literal (showing typefaces, color schemes, and pictures you intend to use in the finished product), or they can be more about exploring tone and mood. You can either take on these two distinct sorts in order or one at a time.

Don’t get overly committed to a specific approach because a mood board is all about discovery. It’s critical to maintain an open mind regarding what the best course of action could be.

Gather existing content

Add whatever textual content you have once you’ve decided on the mood board’s direction. This may include any elements of the brief that will motivate you and help you stay on course, such as brand values, positioning statements, taglines, etc.

Add any logos or other brand expressions that already exist, such as websites, graphic design, or photography. Even if they don’t end up on the mood board, these are an excellent place to start.

Add motivational pictures

Choose carefully the images you add to your mood board since they may greatly affect how your project will seem and feel. Tone, cropping, lighting, and color may all be defined by these photographs.

The moment has come to examine whether you already have anything that could work if you have a collection of photographs in your inspiration library. Alternately, you may begin by looking for graphic components online.

Add illustrations of motion and sound

It is feasible to insert examples of movement and animation that might enhance a creative work into an online mood board.

Add files, colors, and fonts

A certain vibe, personality, or energy may be beautifully expressed via color. “Color is life,” as the painter Johannes Itten once stated. Through certain phrases, typography, or metaphors, a  written language may significantly enhance a mood board.

Convert your cluttered board to a well-organized one

The following stage is to organize your thoughts to produce the ideal composition once you’ve gathered all of your inspiration in one location.

It might take some time, and it’s normal to feel as though you have no clue how the mood board will turn out. It could appear disorganized and you’ll likely have more stuff than you need. I understand. Transformation is a key component of creativity.

wherever you are, have an open mind to inspiration

You never know when or when inspiration may strike; it could be in the shower or while you’re browsing the aisles of the supermarket. So make sure you have a simple technique to record fresh ideas as they come to you.

Describe how you feel

A moodboard may sometimes better express the appearance and feel of your project than words can if you like to think visually. However, it’s crucial to include some written notes outlining your thought process if you intend to share your moodboard with a customer or team. This will maintain context and assist you clarify your points.

Work together and develop your concepts

It might be beneficial to bounce ideas off other individuals whether working on a client project or in a team. As you can readily connect and cooperate online, a digital mood board is very useful for this phase. You can collaborate on concepts while keeping everyone on the same page (both metaphorically and literally), resulting in a project with a unified appearance and feel.

Request critiques

It’s crucial to be receptive to constructive criticism when working on any creative approach or endeavor. It’s time to request detailed comments on color, tone, mood, and typography now that the first draught of the mood board is complete. Keep an open mind to changes and recommendations, and try not to take criticism personally.

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