Video marketing is a great way to reach customers. But it can be hard to know how to make one. You need to know the best topics to cover, what format to use, how to tell a story, how to use graphics and the list goes on.
A marketing video helps your website rank better in search engines and helps you sell your products. So why aren’t you making them? This blog will look at the basics of marketing videos and how to create them.
Tell a Story
Everyone loves a good story. So, make sure your branding and marketing content revolves around telling a story. Airbnb came up with an animated video in 2015 showcasing how its 550,000 patrons had visited over 20,000 cities on New Year’s Eve.
The vacation rental company has been a pioneer in helping people experience places like the locals do. And this video was proof of how there were millions of people whose life was touched by the platform and a great example of storytelling.
Understand Your Audience
Making a video that brings attention to your product or service is a smart way of marketing. Over 55 percent of internet users watch videos online every day. And this means your customers, leads, and prospective users are all there watching your content.
There are a lot of different steps to doing this, and one of the first things you need to do is define your audience’s needs. Are you trying to reach people who already require your product? Or are you trying to reach new customers through a viral video?
Are you looking for a fun, attention-grabbing video that will be shared by a lot of people on social media, or are you making a detailed product overview? These are all questions you need to ask yourself when making a marketing video. Once you have an idea of who you are marketing to and your product’s best features, you can move on to creating a script.
Keep the Message Straight and Simple
Creating video content is a good way to start when it comes to marketing. Many people assume that making a video requires an expensive video camera and a crew of people. When creating a video, it’s important to keep the message straight and simple. Try to avoid making it complicated and fitting too much into one video.
Most importantly, think to yourself if your grandma or mom could understand what you are trying to say. If not, then there’s a problem with your idea, and you should go back to the drawing board. That’s why using a whiteboard is helpful. It can help you brainstorm, and finally, you will have a storyboard! Then, you can put it all together with the help of a professional video editor.
Optimize The Video for Conversions
Optimizing your video for conversions is a great way to make a video that will be effective in the future! If you are looking for a way to improve conversions, this is a way to do it! You can start by writing out the script you want the video to follow.
You can then add images and videos relevant to the information you are trying to convey. You can then work on the music and sound effects, ready to edit the video. Once you have the video done, you can upload it to your website for people to view.
Keep Social Media in Mind
Almost every social media platform has videos. And it comes as no surprise because, in 2020 alone, people spent over 209 minutes watching television and over 103 minutes watching digital videos. This means your business should not just have a strong presence on all social media platforms. It should also use the video everywhere.
However, this does not mean that you should create video content individually for each platform. Online video editors can help you customize your videos to suit the platform. For instance, you can use the pre-built templates to edit your video for Instagram, Youtube, Facebook, etc., without the need for a professional video editor.
Keep Your Video Short
If you are trying to get your marketing message across, long videos can be confusing and tedious to watch. You have 5 to 10 seconds to catch a viewer’s attention, so you need to make a great first impression. Plus, they might not even finish watching the video. Short videos can quickly communicate your message and entice them to click on your call to action.
And that first impression should be a quick summary of what’s in it for them. Make that your goal for every scene in your video: why should a viewer stick around for more? That way, you can create a captivating video, even if it’s a commercial that’s only 30 seconds long. In other words, short marketing videos are the best marketing videos.
Have a Clear CTA
You have just made the best video that you could make, and you’re ready to upload it! But wait, there’s more! You need to make sure that your video is clicked on and watched. Here are the steps to doing so:
- Have your call to action written big and bold.
- Make sure it’s in the same area for the entire duration of the video.
- If done correctly, you will also make sure that you successfully direct your viewers to do what you want them to.
- Make sure to make your CTA about what you want them to click and why it will be beneficial for them to do so.
Creating a marketing video can be an excellent way to promote your business and increase brand awareness. With the right tools, skills, and planning, you can create a professional marketing video in no time.
We hope this blog post has provided you with the information you need to create an engaging marketing video for your business. For more information about creating a video for your business, please drop your questions in the comments section!