Knowing how to put a link into your TikTok bio is a good skill to have as the app continues to rise in popularity. Including a link in your TikTok bio will be beneficial to you in a variety of ways, so it’s definitely a smart move.
But, before you add a link to your bio, it’s important to know how to do so and why you should do it. Don’t worry, we’ll explain all of this, so keep reading!
How To Put A Link Into Your TikTok Bio
First you need to know how to put a link in your TikTok bio, so let’s talk about that before we get into all the reasons you should do it.
We hope you’re paying attention, because we’re about to give you a step-by-step guide to the process of adding a link to your TikTok bio.
1. Make Sure Your Account Is A Business Account
If you’ve come here looking for the answer to the question, “Why can’t I put a link in my TikTok bio?” this first step may be the solution to your problem.
In order to have the ability to put a link your bio on TikTok, your account needs to be classified as a business account. This step is simple and easy to complete – any account can become a business account at no cost and without really changing anything else in your profile.
In order to make your account a business account, open your profile page on TikTok, then click the three lines in the top right corner. Then select “Manage account,” and choose “Switch to business account.”
And, just like that, you have a business account! Simple and easy.
2. Add Your Link
Yes, you read that right – step two is the last step in the ultra-simple process of how to put a link in your TikTok bio.
Once you’ve made sure that you have a business account on TikTok, open the app to your profile page once again. Then, click the big bar toward the top of the page that says, “Edit profile.”
This will take you to a page with multiple options for personalizing your account. Underneath the “Bio” option, you will see a space labeled, “Website.” Click on “Add your website,” and then simply paste your url into the space provided.
Now, you’ve got a website in your bio on TikTok! How much easier could that get?
TikTok Link In Bio Best Practices
Now that you know how to put a link into your TikTok bio, let’s discuss why you should have a link in your bio and the best practices when it comes to putting a link in your TikTok bio.
Use A Link-In-Bio Tool
Using a link-in-bio tool is one of the smartest moves you can take when it comes to including a link in your bio on any app.
Link-in-bio tools allow you to get around the limit that exists on most social media apps, which only allows you to include one link in your bio. This limitation can be frustrating for businesses that want to post multiple links for their followers.
For example, as a business owner or social media manager, you might like your followers to have easy access to links to your other social media accounts, your own website, online sources to purchase your products or services, or maybe your blog. There are endless possibilities really, so it can feel very constricting to know that you can only include one url in your bio on most social media apps.
However, using a link in bio tool for your TikTok link in bio will allow you to sidestep this limit and provide your followers with all of the links you desire.
These tools work by allowing you to create an account to which you will post all of the links that you’d like to share. You’ll then be provided with a single url that’ll take your followers to a list of all the websites you’ve selected.
By using a link-in-bio tool, you can provide your followers with all of the links that will help your account, while still having a single url to include in your bio on TikTok and other social media sites!
But, what kinds of links should you provide through this url? Let’s talk about that next.
Cross Promotion
As most people in the social media world know, TikTok is an incredibly hyped social media app with regard to its latest and greatest features right now, but it’s certainly not the only app that users love. This means that social media success is more likely to come to those who are active across platforms.
One way that you’ll want to use the link in your TikTok bio is to bring your TikTok followers to your other social media accounts. If someone discovers you on TikTok and they want to see more of your content, you should make it easy for them to quickly navigate to your other pages.
This will help you to increase your followers on multiple apps, leading to greater overall social media success. Since every social media site is unique, you likely post content that varies between apps. This gives you all the more incentive to draw your TikTok followers to your other pages – show them all you’ve got! If you are promoting any product this could be the best approach to get more attention by your audience. The more people will see the promotional post the chances are more to make a profit. That’s the reason that TikTokers are looking for ways to buy followers to boost their account. However, beware of fake followers on TikTok as you may get banned from using TikTok for utilizing fake followers.
Link To Products And Services
Earlier, we mentioned that it’s smart for businesses to provide links to the products and services they provide that are available for purchase. This is certainly an effective strategy for businesses on social media, but they aren’t the only ones who benefit from linking products and services.
Links to products and services are very prominent in the arsenals of social media influencers. So, if you’re considering getting into influencer marketing, you’ll need to be able to provide links to the brands that you’re promoting.
Social media influencers are some of the most prominent users on all social media apps, and they certainly garner a lot of attention on the various platforms. So, it makes sense if you’re thinking about getting involved in this line of work. Just make sure you’ve familiarized yourself with all of the tips and tricks that’ll lead you to success as an influencer, just like the information in this article.
If you’re curious as to how much you could make from influencer marketing, use a TikTok calculator to discover how much money different influencers are making!
Affiliate Marketing
Another key aspect of the online business world that should not be overlooked is the practice of using affiliate marketing.
Affiliate marketing, put simply, is when a business pays an affiliate business – or an outside source – to promote their goods or services. The business can track how many sales are made as a result of the advertising from the affiliate company. The affiliate is then paid based on how many sales were generated.
You can probably see where this is going with regard to the link in your TikTok bio…If you’re the affiliate marketer for a company, you can make money by advertising this company’s goods or services in such a way that leads your followers to purchase them.
In that case, you would certainly need to have a link in your bio so that your followers could quickly and easily access the products and services that you are promoting (just think about how often you’re scrolling through social media and you read or hear the words, “click the link in my bio” following an advertisement for something).
Being an affiliate marketer is a unique and beneficial job that goes right along with being a social media influencer. To be successful as an affiliate marketer on social media, you’ll need to have a substantial social media following so that your message reaches a broad audience. In addition, you’ll also need to develop a marketing strategy that’s effective for your followers – what can you say that’ll lead them to making the purchases that will benefit you?
Affiliate marketing is yet another great example of why you should include a link in your TikTok bio. Furthermore, it demonstrates the utility of a link-in-bio tool. If you’re the affiliate marketer for a variety of businesses and you’re promoting multiple goods and services, you’ll need to have the ability to post lots of links at one time.
Wrapping It All Up
Do you feel like an expert yet when it comes to knowing how to put a link into your TikTok bio – and all of the ways in which this can be beneficial to you?
After walking through the step-by-step process of inserting a link in your bio on TikTok, you should feel ready to get a url up and running in your bio today.
But, it doesn’t stop there. Remember all of the benefits of putting a link in your TikTok bio, such as connecting your own social media profiles and the ability to fully participate in the world of affiliate marketing and social media influencer marketing.
We also covered some of the top tips and tricks regarding the link in your TikTok bio. Don’t forget how beneficial it’ll be to compile all of your links together in a single url using a link-in-bio tool.
All in all, adding a link to your bio on TikTok is one of the smartest moves you can make when it comes to doing business on social media. So, go ahead and get started now! And, be sure to come back here as you need any guidance in the process or to tell us about your link in bio success story!
