Websites are made up of several different elements that make up the whole, and a good website will have all of these elements down pat – from the design and visual appeal to the navigation and digital marketing. But when it comes to elements, the user experience element is certainly a big deal, and if you have noticed users leaving your site and never coming back or regular customers not taking action whilst they are at your site, this could have something to do with their experience. It may be time to take matters into your hands and make certain improvements. But how can you easily improve the user experience of your website? Let’s find out.
• Easier navigation
Easy navigation has always been a big thing, but even more so now when there is a lot more competition among websites to satisfy increasingly selective users. Internet users are now more accustomed to faster-loading websites and websites through which they can easily browse, and if your website doesn’t fit their standards in navigation, you could be at the losing end. Having a website that’s a breeze to navigate can also increase your metrics because you can reduce the number of visitors leaving plus you can have visitors staying longer – and perhaps even taking action. Many Tampa web design experts suggest F-shaped website designs to achieve easy navigation while not compromising the look part.
• Invest in forms
Another thing you can do to enhance the user experience is to invest in forms, as the experienced and professional developers from Expre know very well. These forms can be used by your visitors to make queries, and they’re a great way to get visitor details since the forms will be filled in. But there is also a difference between a good form and a bad one, so take note. Make sure your forms are easy to see and recognise and even easier to fill in. Here’s another point: make sure the forms are designed to remember the visitor’s info so even if they accidentally close the window, they can return and their data will still be there.
• Know the importance of links
Links can also make a difference to the user experience, as they can send different browsers to a page that is action-focused and oriented. First of all, make sure your website highlights the proper links. You don’t want to send users to your blog pages straight from your website’s home page since they are more likely to leave. Additionally, make your chosen links noticeable and attention-grabbing, as many users will scan website pages and you don’t want these users to miss something.
• Take advantage of buttons
Buttons can be quite simple, but their impact may be far-reaching. They allow your users to easily interact with your pages since there will always be actions related to buttons. Make sure they are straightforward, but you can come up with some unique and interesting designs as well.
• Don’t forget search bars
Google has shown that the search bar is one of the most important elements in web design, and you shouldn’t forget it, either. You can enhance the experience of your users with the chance to look or search for what they would like to see, and it can either be a topic or product or what-not – either way, it can save them time and give them the information they need.