Short-form video content has been popular since the creation of Vine in 2012, but it has increased exponentially in recent years. TikTok’s boom in popularity, with about one billion active monthly users, shows how powerful this platform is.
Though young people were the first to really get into TikTok, recently, older people have been creating content on the powerhouse platform as well. It’s an app that allows easy editing, which enables creators to create just about anything.
With such a big platform, it only makes sense to take advantage of the audience size and try to make some money with it by marketing. If you’re looking to begin your TikTok journey, read on to learn five essential TikTok marketing tips.
1. Create a Business Profile
Creating a business account is one of the most important marketing tips. A business account allows you to add more information to your profile, such as your business’s website URL, which can direct traffic directly from TikTok.
It also allows you to view real-time metrics and audience insights, which is essential for creating a successful campaign. Seeing how your audience engages with your content and discovering just how many people are actually watching your videos is vital to understanding what marketing strategies are working.
2. Partner With Influencers
TikTok influencer marketing campaigns should not be underestimated. Content on TikTokcan be very niche and specific. Partnering with influencers can help you engage a broad audience that you might not have been able to connect with otherwise.
Those who use TikTok are generally more willing to pay attention to influencers that they already like, so they’re more likely to buy the product they’re promoting. Just make sure that the influencer you choose aligns with your ideals.
3. Post During Peak Times
Posting during peak times is essential for reaching as many people as possible, which is also important when figuring out how to go viral on TikTok.
There are both peak days and peak hours, so if you post only during those times, you have a much better chance of getting higher audience engagement rates. You can find these peak times in your TikTok analytics.
4. Make an Interactive Hashtag
An interactive hashtag that includes your brand’s name is one of the most powerful ways to reach a bigger audience. Whenever someone would use your hashtag under their video, they expose your business to new followers.
The more people who click on the hashtag, the higher your audience engagement rate will be. Just make your branded hashtag catchy and create a video with a challenge or question for other people to respond to.
5. Showcase Your Business
You want your product or service to be the center of your TikTok profile, but you don’t want to do too much and turn people away. It’s a balance and requires you to be creative with your content.
Make videos that showcase your business, but that also provide something else, such as making a funny video or creating a TikTok challenge. You can even offer a discount on your business services exclusively for TikTok members, which could increase engagement and traffic.
TikTok Marketing Tips
These TikTok marketing tips are the first steps to creating a successful marketing campaign. TikTok is a huge platform that reaches many different types of people, so marketing strategies have to be planned out well.
Get creative with your content, partner with influencers, and pay attention to your metrics. Your business might just get the boost it needs in no time. Browse through even more of our posts and articles today for extra great content.