Kentico is one of the world’s most popular CMS platforms, with good reason. It’s powerful, user-friendly, and can help you build a website tailored entirely to your needs. But let’s not get too ahead of ourselves! Keep reading for the top 10 reasons why a web development company in Melbourne would recommend the Kentico CMS platform.

Popularity

Now, just because something is popular, doesn’t necessarily mean it’s good. However, in the tech and development world, popularity generally indicates that a platform or application is very user friendly. An established industry presence also suggests that the software has a good customer support team available and will offer a secure experience for developers and web users alike.

Kentico has been used to build some of the world’s biggest websites, including Skype. If it’s good enough for Skype, it’s probably good enough for you!

Woman Sitting on Sofa While Looking at Phone With Laptop on Lap

Closed-source security

Kentico CMS is what’s known as closed-source software, meaning that the platform is owned by a company. This is in contrast to a CMS like WordPress or Drupal, both of which are open-source. The source code of WordPress and Drupal can be accessed and altered by anyone. This is not as drastic or dangerous as it sounds, but there are some security concerns associated with open-source software.

Kentico is extremely secure. Everything you need to build a tailored website can be accessed straight from the developers themselves, meaning you don’t have to rely on third party plugins that could expose user data.

Customer support

If you’re working with a professional digital design and development company, you probably don’t have to worry too much about being able to access customer support. However, it never hurts to have that option available.

Unlike other CMS platforms, Kentico offers extensive support to its users, with 24/7 global technical help available. Kentico CMS does cost more than WordPress or Drupal (which are technically free), but if you’re not particularly tech-savvy, the level of support provided means it could be an excellent option and provide additional peace of mind.

Ease of use

The main reason you even build a website with a CMS platform is usability. Once your developers have come and gone, you still must be able to upload, edit, and remove content from the site. You need to have an accessible back-end to make these types of changes.

Kentico is extremely user-friendly, making updating your website a breeze. Accessing the back-end doesn’t require advanced tech skills, and there are plenty of step-by-step guides available should you get stuck.

laptop

Features

Some CMS platforms are considered “all-rounders” and are suitable for building any type of website — WordPress is an excellent example of this. Others come packed with features that are more tailored to a certain type of site. Kentico, for example, is favoured by those working in the e-commerce industry, as it comes packed with tools designed to help improve conversion rates and attract new customers.

Some of the specialist e-commerce and marketing features you can enjoy with the Kentico CMSplatform include:

● Marketing automation
● Personalisation
● Campaign management
● Email marketing
● Form builder
● Social marketing and SEO tools
● All the tools you need to build an e-commerce store — shopping cart, checkout process, product management information, payment and shipping options, promotions and discounts, multi-store management, commerce integration, multi-lingual shopping.

This is really just the tip of the iceberg when it comes to what you can incorporate into your Kentico-built store.

Future proof

Many website owners are rightly concerned about how they can protect their important digital assets in the face of a rapidly changing tech world. You only have to look at the speed at which Apple brings out new phones to realise that in a decade or two, web design and development is going to look very different.

Who knows — in ten years time, maybe we’ll all be visiting Instagram on virtual headsets. How can you ensure your website will still be relevant and accessible?

While there’s no guarantees, using a headless CMS system is the current approach adopted by many developers. A headless CMS system separates the back-end (where the content is stored) and front-end (what people actually interact with) of your website. With no fixed ‘head,’ developers can build a new API to suit any type of device your visitors are using. Whether they’re browsing on their smartphone or the tablet built into their fridge, they’ll still have the same great user experience.

Kentico does offer a headless CMS option, known as Kontent by Kentico. It’s a great option for large corporations looking to protect their digital future.

Simply put, in 2022, Kentico CMS is one of the easiest ways to build a website. Contact a web development company in Melbourne today to learn more about this platform and how it can help you create the website of your dreams.

LEAVE A REPLY

Please enter your comment!
Please enter your name here