As a web designer, you know that speed is of the essence. The faster you can complete your project, the sooner you can move on to new ones.
But sometimes it feels like everything is conspiring against you: the client who can never make up their mind, the endless revisions, the font files that are never quite right.
Here are some tips to help you speed up your design process and get your projects done on time.
1. Work with a Designer Who Understands Your Brand
Web design is all about creating a first impression. When people visit your website, you want them to feel impressed – with the design, the layout, the usability, and of course, the content.
If your website looks like it was designed in 1998, visitors will assume that your business is outdated, too.
That’s why it’s so important to partner with a skilled designer who understands your brand and can create a website that reflects your values and leaves a positive impression on visitors. But how do you find the right designer for your project? Here are some tips:
- Ask around for referrals: Chances are, you know someone who’s worked with a great designer in the past.
- Check out online portfolios: Once you’ve identified some designers who might be a good fit for your project, take some time to review their portfolios. Do they have experience designing websites similar to yours? Do their designs reflect your brand personality?
- Interview candidates finalists: Once you’ve narrowed down your choices, interview each of the finalists to get a better sense of their skills and what they could bring to your project.
- Make sure they’re qualified: Not all designers are created equal – some have more experience than others, particularly with your needs.
2. Use Templates and Pre-made Designs
If you don’t have the budget or resources for a custom website design, using templates and pre-made designs can still help you create a professional, attractive website in a fraction of the time.
There are countless templates and designs out there, so you’re sure to find one that fits your needs.
Plus, many of them are free or very affordable. Just remember that even if you use a template, it’s important to take some time to customize it – add your own logos and images, change the colors and fonts, and add custom content – so that it reflects your brand and speaks to your target audience.
3. Use stock photos and videos to save time on design
Using high-quality images and videos can make all the difference to your website, but finding and sourcing them can be a time-consuming process.
That’s why many web designers use stock photos – professional quality images that come pre-licensed for commercial use.
And, if you’re looking for something even more unique, there are plenty of video libraries, such as iStock and Shutterstock, that offer a wide selection of royalty-free clips.
4. Stick to a Simple Color Palette
Choosing the right colors for your website is an important part of the design process, but it can also be a major time suck.
Instead of agonizing over which shade of blue to use or which hue of green will to a simple color palette.
Pick two or three complementary colors and use variations on those throughout your website.
Not only will this give your website a cohesive and professional look, but it’ll also save you time in the design process.
5. Leverage Existing Content
If you have existing content – such as blog posts, white papers, or case studies – consider repurposing them into new web pages.
This will save you time and effort, as you won’t have to start from scratch.
All you need to do is tweak the content so that it’s optimized for web, add any new images or videos that are relevant, and make sure all of the links work.
And just like that – you’ve got a brand new web page in no time!
6. Don’t Overcomplicate Your Website’s Layout
When it comes to website design, less is more. Don’t feel the need to cram too much into one page; instead, focus on creating a clear and organized layout that makes it easy for visitors to find what they’re looking for.
This will save you time in the long run – as complex layouts can take longer to build and be more difficult to maintain. Find simplified website template inspo here.
7. Test your website on different browsers and devices
When your website is finished, it’s important to test it on multiple devices and browsers.
This will help you identify any potential issues with compatibility or functionality before the site goes live.
Plus, if there are any discrepancies between different browsers, you’ll be able to fix them quickly and easily – saving time in the long run.
Creating a professional website doesn’t have to be a time-consuming process.
With the right strategies, such as using templates and pre-made designs, leveraging existing content, and testing your website on different browsers and devices, you can create an attractive website in no time.
Just remember to pay attention to the details – it’s those small touches that will make your website stand out.