Real estate agents can leverage a range of digital marketing channels to get closer to their target audience, including websites, social media pages, applications, and so on. In the same breath, their realtor website design or app design should be well thought out for the best possible results.
If you are like other real estate agents, you likely have your eyes on the sales. However, with the growing competition in the digital arena, hitting your monthly sales target can be a bit daunting. Homebuyers are bombarded with so many options online; it’s easy for them not to realize your existence. If you are to stand out amidst the stiff competition, you’ll need a smart approach. One of the great strategies to apply is the use of multiple marketing channels to enhance your chances of prospects finding you.
As a real estate agent, you are tasked with selling expensive products to buyers. That’s why it makes sense to want to build your online presence. Besides, we live in a time where digital platforms are no longer an option. Today, it is virtually impossible to build a reputable brand and connect with prospects without an online presence.
Real estate website
Consumer behavior keeps shifting from time to time as it adapts to the new technology. Think about the Yellow Pages. In the 1930s, it was a disruptive tech that revolutionized the way people did business – everyone wanted to advertise in the Yellow Pages. Then came the digital transformation. As many people realized they could access information from their handheld devices, the focus shifted to online. Today, 44% of home buyers look online for property for sale while 13% search online for information about the home buying process.
Going by the numbers, you cannot afford to miss a real estate website. but that’s not the only reason to get a real estate website. Studies reveal that 30% of consumers won’t consider a business without a website. Additionally, people are searching for homes online. Believe it or not, Google gets 3.5 billion searches every day, and as you read this, someone out there is searching for the exact property you are hoping to sell – but who is getting the business? Your peers.
Again, since you are in the real estate business, what better of displaying your listings than through a website? A website allows you to publish high-res images along with property details, contact information and some critical details that consumers are looking for. It lets you publish informative video, audio, articles, blog posts and other forms of content that will benefit your clients. It also allows for commercial transactions as well as customer interactions.
Last but not least, your realtor website design can help improve your credibility. In fact, studies show that 75% of consumers admit to judging a business based on how their website appeared.
Real estate mobile applications
Many home buyers are using their mobile devices to search the net for prospective homes. It’s why responsive websites are getting so much traction. But there are also mobile apps that allow you to deliver your solutions straight to the consumer’s devices. Real estate apps aren’t just great sources for information; they can also give consumers insights into the market they are looking to buy their homes.
Real estate apps allow consumers to find houses and property right as per their preference, including area, price, location, etc., making the process a lot easier and faster. Apps offer quick and easy searches that will enhance user experience and bring in prospects. On top of that, they also improve customer support. Since the buying process is overly complicated, it needs constant communication. Real estate apps include features that let you have direct and continuous contact with prospects.
Other advantages of having a real estate app include targeting the right audience and prospects, creating a business identity, direct marketing, speeding the sales process, getting customer’s feedback and standing out among peers.
Social media platforms
There is no doubt that people – including your prospects – hang out on social media these days. Not tapping into social sites like Facebook, LinkedIn and Instagram is losing out on business. You can post your listings on these sites, along with other informative content to reach out to your potential clients
You can also use social media to create a following and social proof to help build your brand reputation and credibility. Besides, 77% of realtors are already using social media for real estate, and if you aren’t doing it already, you are missing out.
When utilizing these platforms, you need to use the right kinds of content for each platform. Examples of real estate content for these sites include property photos, client testimonials and success stories, company milestones, industry and market news, new listings and properties, home tips and renovation ideas, event coverage and so on.