This week, Etihad Airways opened is new premium lounge at Los Angeles International Airport.

For airlines, acquiring rich business and first class customers is an important part of a sales strategy.

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And one of the key elements in the marketing strategy is the airport lounge. The new LAX lounge joins Eithad’s existing facilities in Washington and New York.

Here’s a closer look at Etihad’s shiny New York luxury lounge:

Opened last December, Etihad Airways’ lounge at New York’s JFK International Airport is a major hub of the company’s armory of luxury lounges for the very chic New York market.

The lounge is the inside  the terminal, thanks to the Etihad’s recently launched Airbus A380 service to New York. The Abu Dhabi-based carrier is little more than a decade old, but had grown rapidly in that time. Etihad operates two daily flights from Abu Dhabi to New York connecting millions of passengers.

Earlier this month, an aviation consumer website Skytrax named Etihad the sixth best airline in the world. On its own, Etihad Airways operates a fleet of more than 120 jets from Airbus and Boeing. However, the larger Etihad Aviation Group, which comprises Etihad Airways along with equity partner airlines Air Berlin, Alitalia, Air Serbia, Jet Airways, Etihad Regional, Air Seychelles, and Virgin Australia operate a combined fleet of more than 700 aircraft.

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