“How can I enhance my email open rates?” is one of the most popular queries we get from marketers.
While many marketers try to trick people into opening their emails (which is never a good idea!).
Email marketing is still one of the most successful and tried-and-true ways to promote products and services.
It is 20x more cost-effective than traditional types of advertising, according to a report published by Experian.
However, email marketing is only effective if recipients open your communications.
If recipients hit the delete button–or, even worse, the mark as-spam button–your campaigns could be jeopardized.
So, how can you increase the number of people who open your marketing emails?
We recommend taking a more thoughtful approach that focuses on providing value to your subscribers, communicating with them when they want to hear from you, and always following through on your messages’ promises.
With that in mind, we’ve developed a list of successful tried-and-true techniques to boost your email open rates in nine days or less.
Whether you use one suggestion or all ways, we guarantee you’ll see an increase in your open rates right now.
Always Try to Add Value
There’s a reason you’ve chosen to read this article. What was it, exactly?
We provided you with something of value. Our headline had a valid, practical message that spoke to you at this precise moment.
To persuade your subscribers to open your messages, you need to give them something meaningful and tangible that resonates with them when they see it in their inbox.
Ask yourself, “What is in it for the subscriber?” every time you write an email. Why should people open this email, and then what should they do with it?”
If there is value in the email, subscribers will open it. Make sure the subject line and text of the email convey that information effectively.
Remember that your subscribers aren’t interested in your company’s features, products, or copy.
If you want your subscribers to open your emails again once they’ve opened them, the content of your emails must always live up to the promise of your subject lines.
With their “Poem a Day” subscriber list, the Academy of American Poets exemplifies this.
It does what it reveals on the tin: a poem a day in text and audio format.
Use a well-known ‘From Address.’
When sending marketing emails, make sure to utilize a familiar address (or should know, at least).
Conventional wisdom would have you believe that if the recipients recognize the sender, the email is more likely to be labeled as spam, and this is correct.
Because of the proliferation of viruses, spyware, and phishing efforts, users have become increasingly wary of opening messages from unknown senders.
To summarize, if you want a high open-rate, you must employ a recognize from address.
Identify the Right Audiences For your Business
However, while sending emails, you must always know who your target audiences are and whether or not their email addresses are professional and correct.
You must be cautious since many businesses make this error and see their email rates plummet.
I know what you’re thinking, and I had the same thought: how to find someone’s email address without wasting my time?
But don’t worry, we’ve got a solution for you that will connect you with your ideal customers and rescue your company from going out of business.
Technology has made our lives more accessible than ever before, thanks to innovative ideas from entrepreneurs and software businesses. Numerous companies can assist you in your search for a professional.
For Example, GetEmail.io helps over 500k clients from over 100 countries obtain the email addresses of their prospects, investors, suppliers, sponsors, and competitors for growing their email open rates. GetEmail.io is the most incredible email finder on the earth regarding hit rate (70%), precision, and speed (95 %).
Make Emails More Personal
Personalization is arguably one of the most effective techniques to enhance the open rate of your emails.
Create one-of-a-kind emails that include the recipient’s name, geographic location, or previous order history.
You don’t have to enter this information manually; instead, use an email marketing platform that uses tokens to tailor your communications automatically.
If an email contains their name or other personally identifiable information, recipients will be more likely to open it.
Personalized Email Campaigns: How Effective Are They?
Personalized promotional mailers, according to Experian, had a 29 percent higher unique open rate and a 41 percent higher unique click rate. Personalization resulted in double the transaction rates for triggered email campaigns as compared to non-personalized triggered emails.
Marketing Land released Experian’s data. It showed that tailored subject lines resulted in a 26 percent increase in unique open rates. Overall, tourism companies seeing the “largest bump” from customized subject lines.
Industry-Specific Open Rates for Emails with Personalized Subject Lines:
Make an Eye-Catching Subject Line
The subject line of an email determines whether or not the receiver will open it.
If the subject line is imprecise, irrelevant to their interests, or appears to be overly “spammy,” receivers may disregard the email and move on to the next.
Therefore, marketers must craft exciting subject lines that resonate with recipients.
Feel free to test at least two different subject lines in an A/B split test to evaluate what works and what doesn’t.
Check out these recommendations from the pros at Constant Contact if you seek alternative methods to improve your email subject line.
Checking your mailbox is one approach to see how effective your email content is.
To decide if your email message is successful, informative, and appealing, put yourself in your clients’ position.
Good luck with your email!