A new social network for luxury style. Started by two Egyptians in Dubai, check out UP4WHAT, the lifestyle app on the go.

UP4WHAT is a social app that eases planning between friends and combines it in a seamless way with discovering and booking select places, events and activities.

It was born out of our own fatigue and frustration with the inconvenience of social planning over existing events and chatting apps. UP4WHAT is made with love, for people to discover and enjoy life a lot more!

UP4WHAT will launch 12 cities in 2016 including, Ibiza, Mykonos, Cairo, North Coast – Egypt, Dubai, Abu Dhabi, Northern Emirates, Amman, Beirut, Doha, Manama & Jeddah
App Persona

If UP4WHAT was a person; she is a vibrant lady of no age, she moves in many good circles, and enjoys life’s different colors and tastes. She never discriminates and doesn’t believe in economic class as a determinant of social gathering. She will do her best to bring those experiences and conveniences to everyone eager to join.

“Plan, Chat & Book what’s cool”, UP4WHAT MOTTO

UP4WHAT lets you tell ALL your FRIENDS what you’re up for NOW with 3 QUICK TAPS.

UP4WHAT Although there are other apps/services in the market as Quintessentially but with UP4WHAT you can plan all your activities and keep your friends up to with what you’re doing.

You can also chat with them and share photos and videos. Discover made-to-measure places and events, find out what events are on near you, and book a table or ticket directly from the app.

Upwhat_LogoHere is a video of the upcoming events that you can book through the app. How awesome and easy is this.


The two founders Adham Fahmi and Ahmed Arif have vast experiences in startups and tech corporate life. Adham has over a decade of experience working with 30+ Telecoms/Technology/Financial Services/Postal/FMCGs/Public companies and entities across 4 continents.

“UP4WHAT will change the way we plan and have fun. UP4WHAT is not just an app, it’s a lifesyle.” Adham Fahmi, CEO

He has led a broad set of projects and functions including customer-driven business strategy, customer experience and value management, sales, corporate transformations, new revenue sources, strategy and planning, organizational re-design as well as M&A. Adham has deep expertise in Telecoms and Technology, including innovation projects with global OTTs, M-Payments and Cloud players.

Adham Fahmi
Adham Fahmi: CEO and Cofounder

Adham was a Principal at TeleTech Consulting (Leading provider of comprehensive customer and enterprise solutions to Global 1000, with revenues of ~$1.2 Bn). He is also a co-founder/Partner in Switch Media Services (owns and operates ME TV the largest Middle East TV Guide App).

Ahmed Arif
Ahmed Arif: Cofounder

Ahmed Arif is a corporate lawyer specializing in M&A, advising both strategic and financial investors (including large international banks, telecommunications firms, family-owned businesses and international and regional private equity houses).

app-storeGet the app now from the iTunes App store. Click here.