Search engine optimization is a complicated and constantly changing landscape. It would help if you found an agency that can keep up with the latest trends and best practices.

It’s also essential to ensure your SEO partner can handle unexpected changes, like algorithm updates or penalties. Keeping an eye out for these red flags can help avoid costly mistakes.

Look for Experience

Ask the agency you’re considering for examples of their work. They should happily share case studies and provide details about their work. This is an opportunity to learn about the nuances of their approach and how it may differ from yours.

Also, be sure to ask about their methods of monitoring and reporting. This will help you determine whether their strategies align with your goals and if they can shift resources to meet them.

SEO is a vast undertaking, and finding the right fit for your business is critical. Doing so will ensure that you choose an expert to help you achieve your digital marketing goals and succeed in 2023. Whether it’s a site audit, content optimization, or training, an experienced SEO can help you navigate the ever-changing digital landscape.

Check for Transparency

When you choose an SEO agency such as Firestarter SEO, you want to be able to trust them. One way to ensure this is by choosing a transparent agency about their practices and results.

They will share their strategies and explain how they plan to achieve your goals. They will also keep you updated on their progress through regular reports. This type of transparency is essential because it helps build a relationship with your agency and lets you see that they are genuinely invested in your success.


Additionally, it would help if you avoided an agency that makes promises they can’t keep. For example, SEO companies can only guarantee they will get you a #1 ranking on Google. This is because Google changes its algorithms frequently to ensure that websites provide the best user experience. An SEO agency will understand this and not make false claims to get your business.

Check for Credibility

With the rise of fake news and other issues in digital media, credibility has become a huge factor in SEO. Search engines like Google want to provide users with accurate, trustworthy, and authoritative information. To do this, they must recognize credibility signals at the content, brand, and author levels. That’s why finding an SEO agency that can build your credibility across these three areas is essential.

You can check online reviews and testimonials to determine an agency’s credibility. You can also look for a portfolio of their work, especially case studies. These are great ways to see how an SEO agency has successfully boosted their clients’ traffic, leads, or revenue.

The best SEO agencies will have these available on their website or upon request. For example, some portfolios include a case study on how they helped generate a 142% increase in organic search traffic within 12 months.

Check for Customer Service

When choosing an SEO company, you want to find one that cares about you and your business. This means being available to answer your questions, providing feedback on your progress and goals, and working with you to develop critical strategies for success.

It would help if you also looked for an agency that clearly understands how they will monitor your performance. This includes ensuring they use various tools to conduct research, track rankings and backlinks, perform competitor analysis, and more. A great SEO company will share its report metrics with you and be able to explain the primary tools it uses.

Finally, it would help if you considered whether or not the SEO company can integrate other digital marketing strategies into your strategy to provide more comprehensive results. This will help you achieve a more significant ROI and improve your SEO efforts.