Almost all of us strive to be on time. Especially in matters of an image that have such a huge impact on the company and sales. Won matches, movie premieres, radio hits – the right moment is also eagerly used in Internet marketing. Why? Because it just works!
Real-Time Marketing – what is that?
Real-Time Marketing – also called real-time marketing in Polish – is, to put it simply, actions that are a quick and appropriate response to current events. The promotion is made by referring to them, usually in a fun, ingenious way that encourages users to establish a dialogue or attracts their interest to the brand’s offer.
In principle, any marketing activity that is a response to an existing situation can be considered a manifestation of Real-Time Marketing. So if you run a jewelry store, this will be, for example, helping your potential customer find a lost wedding ring (Apart recently did). Of course, this will not be possible without monitoring industry information and keywords of your brand. This will allow you to quickly find a potential mention that you can react to.
Recently popular Real-Time Marketing activities, which enjoyed immense popularity, were reworking the hit “Despacito”.
How to implement Real-Time Marketing in your own activities?
Well, the basic question for us must be a complex answer. First of all, we must realize that real-time marketing reactions are a process for which one should be properly prepared.
It can be divided into 6 steps.
It would be ideal to be the first company to respond to your event. Often, however, there is no chance. However, ignoring them is at least inadvisable! All you need is a simple creation and consistent RTM actions to encourage and interest the recipient.
What do you gain by implementing Real-Time Marketing in your promotional activities? The most important are: guaranteeing users a sense of validity, being mentioned on time and an attractive form that not only entertains or interests but can also be very helpful to a potential customer. You can also get help from buysocialfollowers for more tips.
Additional effects are … numbers! Research indicates that as many as 98% of marketers have recorded a positive impact of these activities on the brand. Including 20% observed greater ranges, 20% increased interest in the brand and services, and 15% better attitude towards the company.