Gillette has partnered with The Avengers‘ Stark Industries to create four new super-charged razors modeled after Iron Man, Hulk, Captain America and Thor.

Gillette Avengers Razors

Well, it’s a spoof. But the brand breathes some life into its ads by advertising these faux razors, which nicely poke fun at the category’s reputation for overblown technological advancements.

Did you get excited already? Well you can still watch the movie and use a Gillette razor too!