As the year draws to a close, some top trends in the food and drink industry are set to continue, with new movements expected to enter the scene. New product development requires a lot of planning and organization, so it will be important to consider all the available possibilities. If you are looking to enter this ever-changing market in 2022, these four trends might be the inspiration you need right now.

Plant-based Food

Over the last few years, there has been a heightened consumer interest in health-focused and sustainable products bringing attention to plant-based foods. In order to meet consumer expectations of taste and flavor, many companies have introduced replacements to well-known meat products.

For instance, brands such as Beyond Meat and Impossible Foods have taken over fast-food menus, while Good Foods has launched a plant-based buffalo dip.

There are many unique options you can explore to tap into this market including seafood or poultry alternatives, egg substitute products or plant-based creamers, butters, and ice cream.


Cheese Snacks

As a foundational flavor and essential ingredient in many cuisines, cheese has always been a popular choice. Be sure to watch out for a surge in new cheese snacks such as puffs and crisps. In fact, there has been a considerable demand for healthier ready-to-eat cheese products.

If you are thinking about entering the cheese market, you will need to consider finding a fermentation bio provider.

This is an important consideration as it will help bring your product to the marketplace. Bio-Technical Resources offers a reputable fermentation bio service which will provide you with thorough research and development according to your specific needs.

Non-alcoholic Beverages

Many people are now either abstaining from alcohol permanently or are trying to reduce their consumption. Because of this, this year is expected to offer even more opportunities for this market. Non-alcoholic beverages are used for a range of reasons such as workout recovery, social drinks or as a substitute for a favorite alcoholic drink when you don’t want the effects of alcohol. Brands should be ready to take advantage of this theme.

If this is a market you would like to delve into, make sure you check out these effective marketing strategies for entering the beverage industry. You will need to experiment with different approaches to see what works best for your idea.


Ghost Kitchens

The food sector is seeing massive investments in off-premise dining and omni-channel ordering. As a result, ghost kitchens have emerged as an effective solution. Ghost kitchens are commercial cooking areas with no dine-in or collection options. They are designed to cook and prepare food for delivery only.

In fact, Wendy’s is set to open 700 more of these kitchens in the next five years. This trend allows restaurants, fast food chains and caterers to rent out spaces in facilities with the sole aim of delivering food.

Many entrepreneurs are now looking to invest in these places. This essential guide can help you utilize this concept and start your own ghost kitchen.

Functional and Health-Boosting Ingredients

Develop food and beverage products infused with functional ingredients known for their health benefits and nutritional properties.

Consider incorporating superfoods, adaptogens, probiotics, or other health-boosting ingredients into your products to appeal to health-conscious consumers seeking functional and nutritious options.

Ethnic Fusion Cuisine

Experiment with ethnic fusion cuisine by combining flavors, ingredients, and cooking techniques from different culinary traditions to create innovative and unique dishes.

Explore the fusion of Asian, Latin American, Middle Eastern, and European cuisines to offer customers a diverse and culturally inspired dining experience.

Personalized and Customizable Menus

Offer personalized and customizable food and drink options that allow customers to tailor their meals to their preferences, dietary restrictions, or nutritional needs.

Create interactive menus or build-your-own meal concepts that empower customers to create unique combinations and flavor profiles.

Artisanal and Handcrafted Products

Embrace the artisanal food and beverage movement by producing handcrafted and small-batch products with a focus on quality, authenticity, and craftsmanship.

Highlight artisanal production methods, locally sourced ingredients, and unique flavor profiles to appeal to discerning consumers looking for premium and artisanal offerings.

Innovative Food Technologies

Explore innovative food technologies, such as 3D food printing, molecular gastronomy, or fermentation techniques, to create novel and cutting-edge food and beverage products. Experiment with unconventional cooking methods, textures, and presentations to surprise and delight customers with innovative culinary experiences.

Experience-Based Dining Concepts

Create experience-based dining concepts that go beyond traditional restaurant settings and offer customers immersive and memorable culinary experiences. Consider pop-up dining events, food trucks, themed dining experiences, or interactive tasting menus that engage all the senses and create lasting impressions.

Collaborations and Partnerships

Collaborate with local chefs, artisans, farmers, or food producers to create unique and collaborative food and beverage offerings.

Partner with other businesses, events, or organizations to host joint promotions, cross-promotional campaigns, or collaborative pop-up events that showcase your products to a wider audience.

Zero-Waste and Circular Economy Initiatives

Implement zero-waste and circular economy initiatives to minimize food waste, reduce environmental impact, and promote sustainability throughout the supply chain.

Explore innovative solutions for repurposing food scraps, implementing composting programs, or reducing packaging waste to align with eco-conscious consumer preferences.

Virtual and Digital Dining Experiences

Embrace virtual and digital dining experiences by leveraging technology to create immersive and interactive food and beverage experiences.

Explore virtual cooking classes, online tasting events, interactive recipe platforms, or virtual restaurant concepts that allow customers to engage with your brand from the comfort of their homes.

By embracing these unique ideas and innovative approaches, aspiring entrepreneurs can carve out a niche in the food and drink market, differentiate their brand, and captivate consumers with fresh and exciting culinary offerings. With creativity, passion, and a commitment to quality and innovation, you can create a memorable and successful venture in the dynamic and ever-evolving food and drink industry.