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How Can Students Reduce Pollution Caused by the Fashion Industry?

​Consumer behavior in the fashion industry needs to change. The clothing industry poses environmental damage, exploitation of textile workers, and health risks for consumers. By changing their habits, consumers can have a positive influence on the fashion industry.

The textile industry has a negative impact on the environment, textile workers, and consumers. With its high levels of carbon emissions, consumption of water and non-renewable energy, pollution of water, air, and soil, and the accumulation of waste in landfills, it is one of the highest polluting industries on the planet. The production of fabrics and garments involves toxic chemicals that threaten the lives of cotton farmers and factory workers, and laborers in developing countries work long days for low wages in factories that rarely meet health and safety regulations. What is more, the chemicals used in the production of fashion have been shown to trigger skin problems among consumers.

What can consumers of fashion do to reduce their pollution footprint? Most importantly, fashion consumption needs to be cut significantly. On average, American consumers purchase more than one item of clothing every week, and wear each garment seven times only, thereby contributing to the wasteful fast fashion cycle. If a new purchase is unavoidable, it is vital that consumers choose responsibly: products that last longer, do not contain toxins, and were produced with consideration for workers’ rights, using sustainable materials and production methods. Finally, repairing and reusing garments extend their lifespan and thus minimizes the necessity for the production and purchase of new items.

With the industry still growing rapidly, a shift in consumer behavior is pivotal. By buying less, choosing wisely, and extending a garment’s lifespan, consumers can reduce their clothing footprint. If fashion consumers all over the world change their shopping behavior, the market will be forced to respond to their newly defined needs.