Google Analytics – used on 85.7% of websites with installed analytics – is part of the closed, tightly connected advertising ecosystem of Google. Data protection authorities, such as The German Data Protection Conference, have raised concerns over how Google handles information about website visitors it acquires through Google Analytics. They advise limiting the amount of data sent to the platform.
Free alternatives to Google Analytics exist, but they don’t offer the same capabilities. Piwik PRO is filling this gap with its Core plan. It combines a better approach to data privacy with advanced web and product analytics.
Piwik PRO is a European based company with over 200 customers including LinkedIn, ŠKODA Auto, Crédit Agricole and the European Commission. Private- and public-sector organizations partner with Piwik PRO for powerful, privacy-compliant analytics software. Piwik PRO Analytics Suite provides flexible data collection and reports in addition to consent management, tag management and a customer data platform.
Piwik PRO Analytics Suite Users get a product built around industry-standard concepts with detailed, ready-made reports and dashboards as well as custom reporting, conversion funnels, user flows and multi-channel attribution models.
Piwik PRO Core plan includes web and mobile analytics, tag management and consent management with 14-month data retention, 500,000 monthly actions and full access to raw data.
Here we explain how Piwik PRO most important benefits as an alternative to Google Analytics:
1. Website Data Insights
Piwik PRO provides information insights on the demographics visiting your website and their engagement.
Users get a product built around industry-standard concepts – detailed, ready-made reports and dashboards as well as custom reports, funnels, user flows and multi-channel attribution models. Piwik PRO Core includes web and mobile analytics, tag management and consent management with 14-month data retention, 500,000 monthly actions and full access to raw data.
2.Track Users Behavior on your website
Pretty much every website will have some pages that get more traffic than others. And you’ll also have pages that keep people on the site or achieve conversions more than others. Different websites will have different actions they most want visitors to take. You can set up conversion tracking in Piwik PRO for your website based on the actions you most want visitors to take, such as filling out a form, signing up for your email list, or making a purchase.
You can visualize the conversions funnel as you can pinpoint the pages that are working the best for your various targets, you can analyze why they work and shape a strategy for your website moving forward based on past successes.
3.Easy Usage and Migration
If you’re not very tech savvy, hearing about great software tools can make you think how nice that sounds for other people who can figure out how to use them. But Piwik PRO Analytics Suite is very easy to use, even rookie web developers with even the basic level tech skills. The familiar interface, extensive help materials and community support make it easy to migrate to Piwik PRO Analytics Suite from Google Analytics and similar platforms.
Data collected is stored on secure cloud servers in Germany under strict EU data compliance protocols. Users may safely onboard first-party data from many sources, add and test new tools on their websites. All this while visitors retain control over their data sharing preferences.
5.Try it for FREE
If you have a limited budget, everything else on this list could sound awesome without convincing you it’s worth shelling out money for this tool. But you don’t have to shell out anything. Piwik PRO Analytics Suite Core is 100% free.
No matter what your budget is, you can afford it – guaranteed.