Are you wondering about how to drive traffic to your website? Well, with around 200 million active websites worldwide competing for more traffic, it is a bit challenging. Don’t worry. We’ve come up with five proven ways that can help you get more traffic on your website. Let’s get started!
Create Great Content
No matter how good your chosen keywords are, you won’t be able to appear at the top of search results if you don’t write quality content. Stick to your topic, write informative content, and try to answer the questions your audience may be asking.
Make sure to use headings, sub-headings, lists, bullet points, etc. to make the content easily readable. It can help you get a featured snippet on Google’s first page and drive more traffic to your website.
Find Ways To Make The Visitors Stay Longer
The longer the visitors stay on your website, the better it will be. However, if they don’t stick around to read your content and abandon the site, it increases the bounce rates.
According to an infographic, an average reader spends 2.6 seconds scanning the content before he/she actually reads a specific section. Moreover, an average user reads only 20% of the words on your site.
This means your content should engage the users within the first few seconds so that they want to read it more. Below are a few tips on how to make them stay longer on your site-
• Format your content. Use headers, bullet points, line breaks to allow the readers to digest the content.
• Use captivating headlines. Write the most important information at the top, followed by other generic details.
• Use images and illustrations to outline the key points.
• Keep it short and sweet.
Practice On-Page SEO
SEO covers everything you do on your website to improve its ranking and drive more traffic. Use high-ranking keywords in the headings, sub-headings, and throughout the content.
Make sure that you have an updated website design and the site loads fast. Add keywords in meta title, meta tags, description, and image alt text. Besides, use internal and external linking.
Promote On Other Social Media Platforms
Website and social media marketing go hand-in-hand. Thus, if you want to increase the website traffic, encourage your followers to visit your website. Suppose you are going to launch a limited edition product. You can attach an image of the product and your website link to purchase it.
Aside from this, you can also promote your blog posts, teasers, etc. on different social media platforms to drive more traffic to your website. You can also use ads or retargeting. But make sure to update interesting, relevant content.
Nowadays, people prefer mobile devices than desktops for browsing websites. And, mobile internet traffic accounts for 50.44% of the online traffic worldwide. Furthermore, Google ranks responsive websites higher in search results.
On top of it, responsive websites are also essential for usability. The users don’t have enough time to scroll around your home page. If you haven’t made your website responsive, they will likely abandon your site and click back to the search results.
With a plethora of businesses trying hard to appear at the top of the search results, the Internet has become a competitive place. Though it is crucial to boost traffic, it is equally important to ensure that it is relevant. Keep your target audience in mind, and plan your strategies accordingly.