Starting a business is hard work, and one of the most important things you can do to increase your chances of success is to make sure as many people know about it as possible. In this blog post, we will discuss the top strategies that you can use to increase awareness for your start-up. Some of these tactics may be familiar to you, while others may be new, but all of them are effective and will help get your business in front of more potential customers!


Engage in Video Marketing

People love watching videos, and if you can create engaging content that highlights what makes your business unique, you’ll be able to reach a wide audience with little effort. In addition to creating video ads or product demonstrations, consider using live streaming platforms to give potential customers a behind-the-scenes look at your business.

No matter what type of videos you create, make sure to post them on all of your social media channels and include links back to your website. You should also create a YouTube channel for your business and optimise your videos for search engine ranking by including keywords in the title and description. Learn more about video marketing here.

Get Listed in Online Directories

One of the first things you should do when trying to increase awareness for your start-up is to get listed in as many online directories as possible. There are a number of different ways to do this, but one of the simplest is to use Google My Business. This service allows you to list your business on Google Maps and also provides you with a custom URL that you can use on your website and other marketing materials.

Another great directory to be listed in is This site is particularly useful for businesses that provide services, as customers often use Yelp to find new service providers in their area. In addition to listing your business on Yelp, make sure to encourage happy customers to leave reviews.

Optimise Your Website for Search Engines

If you want people to find your website, it’s important to make sure it is optimised for search engines like Google. This process, known as search engine optimisation (SEO), involves a number of different techniques, but some of the most important things you can do are to choose the right keywords and include them in your website content, titles and descriptions. You should also make sure your website is fast and responsive, as this will help it rank higher in search results.

Use Social Media

Social media is one of the most powerful tools you have at your disposal when trying to increase awareness for your start-up. Not only does it allow you to reach a large audience with little effort, but it also gives you the ability to connect with potential customers on a personal level.

When using social media, make sure to post interesting and engaging content that will encourage people to like, share, and comment on your posts. You should also take advantage of paid advertising options on platforms like Facebook and Twitter.

In addition to using social media to reach new customers, you can also use it to build relationships with existing customers and turn them into brand advocates. Share customer testimonials and run contests and giveaways.

There are a number of different strategies you can use to increase awareness for your start-up. By utilising these strategies, you’ll be able to reach a wide audience and build relationships with potential and existing customers. Implement these strategies today to help take your business to the next level.