Branding sometimes takes a backseat to other elements of running a business. But good branding can make a huge difference to the overall success of the company.
In fact consistent, attractive branding can increase sales by 23%.
The brand is who the customer gets to know and trust. A successful brand building strategy will generate a loyal customer following that lasts a long period of time.
Keep reading to learn how to create a brand that draws people in.
Individual Brand Building Strategy
The most important thing you can do when building a brand is to not use a cookie-cutter process. Every company is different. They have unique values, a singular purpose, and each offers something valuable. So the branding process should be catered to the individual.
Each business needs to hone in on those special characteristics and help them to stand out.
Think of your brand as a person, what are the things you would highlight and what would you not? The goal of branding is to help potential customers become return customers by creating a recognizable reputation.
When developing a brand, it’s important to make sure you’re looking long-term. Consistency is key in a successful brand; so the voice, personality, and messages of the brand need to be able to continue for years to come.
When a company can make its brand as personalized as possible they often find great success because customers know what to expect from them.
Creating a Brand Image
The most important part of branding is the graphics. These are the elements that the customer sees first and what draws them in. They have to tell the right story.
We can’t say it enough times, consistency is king here! Everything that your brand distributes should look like your brand, the customer should know it’s you before they see your name.
This is done by using a similar color palette, uniform design elements, and sticking to your brand’s personality.
All of this advice can be used for logos, social media posts, website designs, and advertisements. Even the graphics on your site should be designed to fit your branding. Adobe Spark’s infographics make it very simple to achieve the look you’re going for.
The branding of a company allows them to decide what story they are telling. When each element is carefully curated the message can come out loud and clear.
Every company is looking for brand loyalty. For most businesses, 65% of their earnings come from return customers rather than new ones.
In order to build this loyalty first, the products or services have to be worth coming back to. But the next most important thing is that the customer needs to be able to recognize those other products. And that is the whole point of branding.
A great brand building strategy gives the customers a glimpse into the inside of the company and allows them to really develop a relationship with them.
If you want to learn more about good business practices, check out our other articles!