In addition to adding more men’s styles, the company is allocating more retail real estate to the category. After opening its first men’s-only store in New York last Black Friday, Lululemon is now considering additional flagship-sized locations in different markets that would give men’s clothing more display room, CFO Stuart Haselden said on the call.
As of last November, men’s products make up 17 percent of Lululemon’s total retail offer.
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