With over a century of heritage and global history, McLaren Racing and K-Swiss offer an unparalleled collection of performance footwear and apparel. This exciting partnership truly exemplifies the sophistication and longevity of the brands in their respective categories. It’s an exciting time with Formula 1 gaining momentum and enthusiasm around the world.
Both brands have rich traditions. K-Swiss celebrates his 58th anniversary and McLaren his 60th. In addition to their deep heritage roots, McLaren and K-Swiss values performance enhancement, offering even greater opportunities for this McLaren x K-Swiss partnership to expand globally.
K-Swiss and McLaren History
Introduced in 1966, this K-Swiss Classic was the world’s first all-leather tennis shoe. It quickly gained worldwide recognition, becoming a style statement on and off the pitch, worn casually in the country club and stylishly on the city streets.
McLaren Racing was founded in 1963 by New Zealand racing driver Bruce McLaren. The team entered his first F1 race in 1966. Since then McLaren has won his 20 Formula 1 World Championships.
The highlights of the New K-Swiss x McLaren Collection
1. Ortholite insole
Technologically advanced insoles provide long-lasting comfort, moisture management and superior cushioning.
2. Padded collar and tongue
A signature padded collar and tongue add comfort.
3. Variable width lacing
This lacing system distributes pressure across the instep for increased comfort
4. Breathable mesh upper
The open mesh upper allows airflow while allowing heat to escape from the inside of the shoe.
5. EVA foam midsole
A proprietary midsole provides lightweight, cushioned comfort.
6. Tube damping technology
Patented tube technology features a custom tubular tube construction that folds and bounces, exhibiting long-lasting cushioning, stability and flexibility.
This new McLaren x K-Swiss collaboration is awesome and it will be the hit of the summer fashion. Let us know what you think in the comment section below..
