In today’s world, businesses need a strong digital presence to survive intense competition. It does not matter whether you run a well-established physical enterprise or are starting an online venture, you need to leverage the virtual space to promote your product or service. Your website forms the bedrock of the entire digital promotional campaign and it needs to be aligned with your marketing objectives right from the very beginning. Here we are discussing why people must use WordPress for digital marketing goals. The open-source CMS is a convenient and flexible platform that can be modified according to your marketing objectives. The following are the reasons why WordPress is an ideal platform for digital marketing.
1. Inherently SEO-friendly Platform
Arguably the biggest reason why WordPress is perfect for digital promotional campaigns is its inherent SEO-friendliness. It has a lean code meaning that a website built with it, will be lightweight and fast. An efficient code also makes the website easily discoverable and understood by the search engines. The platform has in-built features like a facility for defining efficient URL structures. You can magnify the SEO capabilities of your interface by using plugins built specifically for the purpose. These tools help in adding titles and meta descriptions apart from optimizing on-page content for relevant keywords. On most other platforms, you will need to use code to do the same tasks.
2. Helps In The Creation Of A Beautiful And Feature-rich Website
Lead generation is only half the job done and you need conversion to fulfill your goals. According to research, most people leave an interface within the first 15 seconds. There are various reasons like poor navigation or unclear purpose that lead to a high bounce rate. There are two pillars of WordPress website development namely, themes and plugins. You can choose a ready made theme that has been built specifically for your industry. It will contain all the features required by an interface belonging to your category. Moreover, all top templates have an efficient navigation structure apart from handy marketing elements like contact forms and CTA buttons. Any other feature can be easily integrated through a relevant plugin. The CMS ensures that you get an attractive and efficient website that is aligned with your promotional objectives.
3. Powerful Blogging Features Support Content Marketing Efforts
The origins of the CMS lie in a blogging platform and it still remains one of the best formats for starting a blog. Content marketing is a vital aspect of digital promotions that helps in building a strong reputation of a brand and engaging the audience. Every website built on the platform comes with a blog that can be managed and updated easily through the admin dashboard. Adding and editing new content, scheduling its publishing and optimizing it for relevant keywords can be done easily through the control panel. You do not need to use code for managing your content. This is one of the major reasons why you should use WordPress for digital marketing.
4. Measuring Results Through Analytics Integration
A marketing campaign needs to be tracked on the metrics that are important to the brand. Marketers rely on analytics to measure the effectiveness of their strategies. WordPress comes with a range of third-party solutions that help in integrating analytics solutions with a website. These tools help in assessing the traffic and its composition besides evaluating the performance of instruments like landing pages and CTAs. There are numerous plugins that present extensive analytics in an easily understandable way. This kind of insight helps even new users in modifying the strategies and improving their efficacy.
5. Assists in Building A Responsive And User-friendly Website
User experience is an important factor that governs a website’s online presence. The world’s most popular CMS assists in the creation of fully responsive and user-friendly websites. All the major themes in its library are responsive meaning your interface will be optimized for viewing on all mobile devices. Using a high-quality template will help you acquire a website with a visual hierarchy and an efficient navigation plan. All these factors will result in a good user experience that will also have a positive effect on its search rankings.
6. Low Cost Of Development And Maintenance
WordPress is an open-source platform meaning you can install it without paying any fee. Most of its themes and plugins are also available for free. This means that a website can be built without needing to spend too much money. Marketing campaigns will need sustained investments for a long period of time. The low costs involved in making and managing your interface will help in reducing your financial burden. Apart from this, the CMS will provide more value for money than any other platform. This means that you will generate better mileage from your investments when you use WordPress.
Choosing WordPress for building your website is the smartest decision that an entrepreneur or marketer can make. However, in order to explore the full potential of the platform, it is essential to hire a WordPress developer who has in-depth knowledge of the CMS.