Have you decided a private podcast is the next internal communication method your business requires? If yes, you’re in the right place!
Internal company podcasts offer the chance to train employees, enhance internal team communications, and share recordings of events. Hence, many businesses have shifted towards corporate podcasting. But how do you start an internal podcast for private business needs?
This article will cover just that. We’ll explain private podcasting and give a step-by-step guide on how to create a private podcast in 2023.
What are private podcasts?
Think of them like regular podcasting for only a specific audience. Private podcasts are internal communication ideas shared with a restricted audience, not the general public.
Hence, they are not listed on general directories, but sent directly to intended listeners. That’s why some call them internal podcasts.
Some instances of using private podcasts for business are:
How to create a private podcast
Starting a business podcast or one for internal communications with selected listeners is relatively easy. Here are eight steps to creating an engaging private podcast.
1. Plan your private podcast content
Many people thinking about how to start a podcast usually have few planning details. They know their company requires a private podcasting network but aren’t sure of the goal or direction.
The first thing is to plan. Decide on your corporate podcast topics and verify that they sync with your target audience’s expectations. Planning enterprise podcasting content also entails determining the length of the episodes.
Another aspect is setting a fixed update schedule. Your private listeners are probably busy and must know when to expect a new business podcast. Effective planning helps overcome uncertainties in the internal podcasting process.
2. Choose a hosting platform
After determining the details of your proposed private podcast for employees, the next step is to choose a hosting platform. Some might say all hosting service providers are identical, but that’s not entirely true.
Check out essential features like the hosting platform’s storage capacity, listener’s interface, website integrations, customer support, and data analytics.
An additional guide to choosing a hosting platform is to evaluate the pricing plan. Some hosting sites like Podbean allow you to get started for free. Remember to confirm the hosting network’s security, like SSL encryption and password-protection access.
3. Record and edit the private podcasts
Daily planning but not starting your podcast keeps you at a standstill. You have got to begin taking actionable steps eventually.
But how do you create a private podcast? The answer is simple: just start! After you have followed the first two steps about drafting corporate podcast ideas and picking a hosting platform, start recording.
Get a quality microphone, and a suitable recording room that doesn’t cause echoes, then you can start producing the content. An excellent idea is writing an outline of what to say. It helps maintain focus and not stray from important points.
Also, take editing seriously. You don’t want to upload an internal company podcast that sounds like the rendition of the newbie from the next street.
4. Set up the private podcast
This step is where your choice of hosting platform matters. Create a unique RSS feed from the hosting site’s interface to set up your podcast. Since it’s private podcasting, the RSS feed would be the special link to invite listeners to access newly uploaded episodes.
Feel free to contact the hosting platform’s customer support if in doubt. Besides, some hosting websites offer instructions on securely listing your internal podcasts for only intended users to access.
5. Upload the private podcast
Congratulations on successfully setting up your private podcast on your preferred hosting site. What is next is learning how to upload a podcast. Convert the recorded audio content to a suitable format like MP3 or WAV.
A good hosting platform should have a seamless uploading process. Some hosting sites even offer features to schedule future uploads. The benefit is regular release dates and times for new episodes.
An unforeseen situation could occur, but pre-uploading episodes on the hosting site mean listeners still get notifications for a new private podcast at expected times.
6. Invite listeners with private podcasting links
Private podcasts are called “private” because they are not listed on general public directories. Nobody wants to share their confidential business talks or internal company podcasts for everyone to download.
But how will your listeners or employees access new podcast ideas? Find the unique RSS feed from the hosting platform and share them with subscribers through an emailing list or private group.
But more importantly, the shared invitation link must be accompanied by simple and precise instructions to access the private podcast episodes. You should also include access codes for password-encrypted landing pages.
7. Use podcast promotion techniques
While there is no need to market an internal company podcast, the scenario is slightly different for a paid private podcast. After putting in much effort to prepare insightful content, it is only compensatory that the episode generates high engagement.
You can reach more target listeners through social media campaigns, networking advertisements, and a podcast landing page that generates traffic.
Set up contests and giveaways to attract a qualified audience and interact more with users in the online space.
8. Monitor private podcast analytics
Private podcasting aims to communicate more engagingly with employees, target listeners, or paid subscribers. However, that’s only possible when you know what the audience wants to hear and how they engaged in previous content.
That is what private podcast analytics provide. You can access essential listener metrics by subscribing to a reliable hosting platform. That includes information like the most watched episodes and insights on topics that should generate good audience engagement.
Conclusion
Corporate podcasting for your business is easier when you follow the best practices for creating a private podcast. Anyone can start a podcast with the right knowledge and quality content.
Remember, the internal company podcasts or paid content are for the listeners. Therefore, make sure it is one they derive value from. Ready to record and launch your podcast episodes? Follow our step-by-step guide today for the best private podcast.
