The eSports world is competitive, both in and out of your matches. Balancing picture-perfect gameplay with a strong online presence is the smartest way to grow your channel and attract new viewers. Whether you’re starting to establish your YouTube gaming channel or you’re an established player that needs to shake up their Apex Legends gameplay, you must know what works and what doesn’t.
For some gamers, they’ll want to consider rethinking the artistic direction of your YouTube channel. For others, it’s important to focus on the content and refine the playstyles that your viewers enjoy. No matter where you’re at in your content creation journey, here’s what you should keep in mind when you’re building your channel.
Find your niche
Some players gravitate towards top games and current trends. Others find what they’re good at and capitalize on it. Whether you’re the best Revenant Apex Legends player in the game or you’re known for your tactical ability in RPG games, find what drives you and make it the focus of your channel. This can encourage more clicks and audience engagement which is always a plus for a growing channel. After all, if you’re seen as the go-to source for certain builds or you post some of the greatest Hitman videos on the internet, it only makes sense the beginner players and other pros would want to check out your content.
Whether you’re playing the latest Apex Legends season or you’re trying out competitive Splatoon2 on Nintendo Switch, when you find your niche it’s easier to attract enthusiastic followers. This doesn’t mean that your channel can only ever be one thing. However, it does mean that you should follow a few templates to achieve the greater consistency that modern viewers crave.
Use templates to redesign your page
Think of the most successful eSports players and their channels. Take a look at their thumbnails, video art, and YouTube banners. Chances are, a fair amount of both time and effort have gone into creating these pages and it shows. For viewers, it’s a sign that a channel takes its page seriously. For content creators, it helps ensure greater artistic cohesion that can take a growing eSports channel to the next level. Your YouTube channel templates, fonts, icons, and logos all impact the small decisions that your viewers make when deciding whether or not to interact with a video or piece of content.
If your channel could benefit from a font, logo, or template redesign, you can use a YouTube thumbnail template to start on one of the critical components of encouraging clicks: video art. When you get a video in someone’s sights, you have a split second to grab their attention. Your YouTube thumbnails need to serve that purpose and hook the viewer quickly. With the right templates, you can craft a strong visual identity for your YouTube thumbnails and other channel media. It’s a great way to create the most cohesive experience for every involved party.
Stick to a content calendar
If you want to post your enemy team ambushes, your offensive legend skills, or your top ultimate ability cams, you should do so on a regular schedule that your viewers can follow. This creates recurring anticipation surrounding content drops and can encourage viewers to pick up streaming series. Beyond that, you can also create pathways to older content to encourage more users to interact with older videos and content. This tactic helps you create a comprehensive content strategy that facilitates growth.
Whether you’re uploading streams of tense online gunfights or you’re streaming top-level gameplay, every eSports content creator can stand to improve their channels, even if just a little bit. With these tips, you can create a more inviting viewing experience.